changing the air filter in isolation will do little. if you fit a free flowing filter, it doesnt necessarily filter the air less, but just more efficiently, however, more air alone is no good, if you put more air in the only way to get more power is to also put more fuel in too. this then means that you have more mixture going into the engine and can give power gains, but only if the exhaust system is so tuned to allow the gasses to escape fast enough. you can then get caught up in the whole cams valves, timing, ignition big bore compression slippery slope of tuning the lump.