Update - so with the engine running the decompressor lever doesn't move (but will oscillate backwards and forwards when pushed back against the cam), rev counter cable seems fine, exhaust stud nuts tight.
Agree with you re camchain rustling noise - it's not a constant noise - more like a tapping.
I'm beginning to think it's got to be piston slap (not audible at all when riding 20 mph or faster, but exactly same sound when stationary with engine cold or hot & at all engine speeds).
Also only became evident after over-wintering in the shed on first start up - and oddly not present at all last Autumn before hibernation.
I think it's head off time!