Some comments over in the rants section got me thinking (it happens). Do any of us actually believe the advertising? I mean, "The Ultimate Riding Machine" I take as meaning it finished last. "The power of dreams" = Not enough go to power a light bulb? "Live to Ride", well you obviously have more cash that dead people!
Is it just me that's cynical? Are the tag lines just there so you don't get confused and walk into the wrong dealership?
Maybe we can come up with something better? "MZ:You know smoking is fun!"
Andy
