not sure its fair to compare them with norton. after all, the bsa guy has a track record of making stuff work. the norton guy only had a record of fleecing people and telling lies. tbh i dont care, its just a name on the side. the bottom line will be does thee bike appear and if so, does it work. after that it can say whatever they want on the side. its no more a bsa than my m21 is a fireblade. everything is made in the far east these days, theen imported in big lumps and assembled here. triumph, bmw, harley, all trading on theeir heritage in their homelands, but all importing their stuff from the far east and bolting it together. so really, who cares, bsa? electrolux? whatever. does it work?