Aye Matt,
Not really!
This appears to be another way of saying that you are looking at a set of the "King's new clothes"!
"What is augmented reality in simple words?
“Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with real-world objects.” – Gartner's IT Glossary. “Augmented reality is the rendering of digital images or data onto real-world objects.” "
All a bit LaLa land to me!
"Go and twirl some spanners", would be my repost.
Good health on a sh!te weather day, Bill