Hmmm... my first thought was loss of compression as it is such a typical RFVC motor problem when a bike has been stood for a couple of weeks. It can take a fair few minutes of turning the engine over on the starter to get it back again (with the petrol turned off obviously).
Other than that, fresh fuel is always the next step. Modern petrol really does seem to have a shelf life.
Have you tried another plug in the plug cap to see if it's sparking? (I wouldn't try removing the bike's plug at this point, it's a fiddly job).
Was it stood in a garage or outdoors?
GC